top of page
American Eagle
Denim Guide
For fall 2019 I concepted, cast and art directed a extended size denim guide for American Eagle. Focusing on keeping the core message - comfortable denim for all shapes and sizes, while also ensuring it felt fresh and new. Casting a wide range of sizes to showcase diversity across all touch-points, True you denim guide appeared across digital and social platforms as well as in store marketing.
bottom of page