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I'm Zoe.

Me

Creating has always been second nature to me—I picked up a camera as a child and never stopped exploring the power of visual storytelling. Movement has been just as integral to my journey, beginning with gymnastics and evolving into teaching yoga and breathwork. These passions have shaped not only how I see the world but how I bring ideas to life. Today, they come together in my work as a creative director, where I specialize in movement, mindfulness, and wellness—crafting stories and experiences that inspire, empower, and connect.

Stuff I've done

I am a creative director and visual storyteller with a background in photography, design, and brand strategy. My career has spanned roles across photography, digital technology, and art direction, allowing me to craft compelling narratives and shape cultural conversations through design and imagery.

With a passion for reimagining brands and connecting with new audiences, I specialize in translating identity into powerful visual and experiential storytelling. My work focuses on movement, mindfulness, and holistic wellness, bringing innovation and inclusivity to the forefront of creative direction. I am driven by the intersection of culture, community, and creativity—transforming ideas into impactful, meaningful experiences

Skills

Im a multifaceted creative, with strength in the concept and ideation process, all the way through to execution and post production, I pride myself on being a big thinker and detail orientated. I am also a certified yoga instructor with a breath work and meditation certification which allows me craft stories + stay true to wellness + movement culture. 

Tools

High concept, strategic thinker, creative leader, designer, photographer + great talker 
:)

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