Thee Hottie State of Mind campaign featured Megan Thee Stallion along with a diverse cast, of Nike trainers and real women. 

The campaign launched at a time when the brand was seeking to engage and build relevancy with a new generation of young consumers, as well as begin to shift brand perception to a more inclusive, active-wear brand. The intent was to invite a new consumer into the world of Nike performance product, using Megan Thee Stallion as a catalyst for fitness in an unexpected way .The campaign quickly went viral exceeding internal benchmarks for performance across channels. 

​