The ‘Embody’ campaign featured a diverse cast,

including both non sample size and trans women for the first time in alo’s history.

The campaign launched at a time when the brand was seeking to engage and build relevancy with a new generation of young consumers, as well as

begin to shift brand perception to a more inclusive, modern active-wear brand.

After experiencing the campaign, a majority of consumers considered making a purchasefollowing exposure to the content.

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