The Aspen collection was Alo's first RTW collection, showing at New York Fashion Week with an experiential presentation that immersed audiences physically and digitally into a refreshed brand world.

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In addition to the NYFW activation, this campaign harness the power and relevancy of NFT'S- customers who purchase from this limited-edition collection will received an Alo exclusive NFT, providing a Certificate of Ownership which provided them exclusive access to Alo events and more.

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